Legacy Media Group sits at the top as the unified front door to the New York sports & culture conversation. Combining flagship team communities, forward-facing creator storytelling, in-house episodic production, and landmark live fan experiences.
Specializing in athletes, sports legends, entertainment professionals, and category-leading brands. Talent creates the entertainment, our flagship pages make it native to fans, and partners receive reusable creative with measurable conversion.
Targeted team communities and broad sports-culture channels that turn brand stories into organic fan conversation.
1-to-1 digital growth strategy, episodic TV-feel branded series, and partnership management for brands, athletes, and creators.
Culture-first streetwear drops and curated live events ranging from 200-person watch parties to 3,000-seat sold-out landmarks.
8+ years building & scaling New York’s flagship digital sports communities (@NYYhistory 247K+, @nykhistory_ & @finallyny, @nyrhistory) paired with enterprise & mid-market revenue leadership across the NYC metro area.
Legacy Media Group sits at the top as the unified front door. Beneath it, every channel keeps its own identity, ownership, and fan voice — connected by the banner, not consumed by it.
Unified campaign strategy, in-house creative production, talent casting, and cross-channel distribution across New York and national sports culture.
The biggest and most engaged Yankees community (8 years of community development). Connects brand stories to franchise history, nostalgia, game-day rituals, and Bronx fan identity.
The heartbeat of Garden basketball fandom. Fast-growing owned Knicks vertical (@nykhistory_) alongside Vinny & Angelo (@finallyny) and MSG man-on-the-street series The Mecca Mic.
Story-driven podcast and forward-facing original-content engine. Athlete access, clean comedy, lifestyle storytelling, and hero episodic creative across YouTube, Instagram & Facebook.
Extends campaign content beyond New York to a fast-growing national audience interested in athletes, highlights, and sports culture. Massive non-follower discovery engine.
The Queens sister brand capturing the passion of Mets baseball culture. Same high-energy fan voice, completing full five-borough MLB coverage alongside @NYYhistory.
Now live on Instagram (instagram.com/nyrhistory). Completing our Madison Square Garden winter footprint alongside Knicks coverage with fan-first Rangers history, game-day storytelling, and live MSG street interviews.
High-purchase-intent sports fans who actively spend on merch, tickets, CPG snacks, and brand experiences. Every campaign pairs targeted team credibility with broad creator scale.
3–5 posts per day · 87% Feed (360M impressions) / 13% Reels (52.5M impressions) · Proven post virality (up to 4.74M plays, 48.1K likes, $107K EMV on a single post).
Young-adult concentration (18–34) and domestic U.S. scale built for ecommerce, retail CPG trial, and national social proof.
Built to run as standalone activations or a full-season roadmap. Our episodic, TV-feel formats put products inside stories fans actually share — from CPG retail aisles to stadium concourses.
Not a basic giveaway — a documented VIP day. Two winners from the @NYYhistory community are picked up in Leros black car service with a Legacy Brand gift bag waiting, delivered to Yankee Stadium seats near your concession, with a comped meal on the brand. Every beat is captured and cut into shareable reels.
A produced, TV-feel episode built around a real character, setting, and reaction — such as discovering a product in the freezer aisle at Stew Leonard’s or a Manhattan restaurant booth. Dual-posted across @NYYhistory and in-network lead talent (John Franklin @_johnfranklin__ or Zach / The Journey).
Built for Sunday watch parties, fantasy football drafts, and stadium kickoffs. Character-led comedic storytelling that positions your brand as the centerpiece of the watch-party spread. Includes optional on-field/in-stadium companion cuts leveraging LMG’s MetLife Stadium & MSG media credentials.
From multi-episode branded series and 38-post seasonal partnerships to Derek Jeter’s Greatness Wins and sold-out nights at Carnegie Hall.
A five-episode branded mini-series about the superstitions, habits, and family traditions every Yankees fan swears by. Written, cast, shot, and edited in-house by Legacy Media Group, with the product written into each story rather than bolted on at the end.
An office commuter’s game-day routine starts long before first pitch.
A generational fandom story: the ritual handed from parent to child.
Two buddies at the lot need something to turn their game day around.
A former pitcher’s warm-up ritual, with a living-room twist.
The crew reunites for the season ender and one last bag.
Partnered with Derek Jeter’s premium athletic wear brand to create a nationally recognized campaign celebrating Yankees greatness, leveraging @NYYhistory’s 247K+ community via Instagram Collab reels.
NYYHistory brought Yankees legend Bernie Williams to Carnegie Hall — one of the world’s most prestigious venues — proving the community’s power to drive real-world ticket sales and cultural moments.
Combined an authentic Yankee Stadium game-day culinary experience and a week-long co-branded ticket & Legacy Brand merch giveaway, expanding into a 3-tier CPG & football watch-party roadmap.
Executed a 38-post full-season integration weaving real-time fan sentiment and game-day storylines into high-velocity social conversation across the baseball calendar.
Beyond digital impressions, Legacy Media Group owns a culture-first streetwear label (legacy-brand.com) and curates high-impact live events where loyal fans stand next to the heroes they grew up idolizing.
Honoring baseball’s rich history through modern fashion. Nostalgic vintage feel and forward-thinking design — worn by Yankees legends, active MLB roster players, and headlining comedians.
“This isn’t just a watch party. It’s where you stand next to the hero you grew up idolizing.” Energy-driven atmosphere with food, beverage, live music, and limited merch drops that drive excitement, revenue, and brand loyalty.
Start à la carte or build an integrated multi-month franchise. Final investment scales with creative scope, production, talent casting, usage rights, and campaign duration.
One hero concept, talent-led original content, targeted page distribution (@NYYhistory / @nykhistory_ / @finallyny / @nyrhistory), and trackable conversion links or codes.
Multi-stage content campaign (e.g., 5-episode series), expanded cutdowns, paid-media whitelisting assets, and multi-channel network distribution.
Repeatable multi-episode platform spanning forward-facing talent, team media pages, retail CPG activations, and live fan events.
Contracts and creative briefs turn around in days, not weeks. Reach out directly to scope a pilot episode, seasonal sponsorship, creator roster activation, or live fan experience.
Whether you’re launching a CPG snack in the tri-state area, activating around the MLB playoffs, NBA season at MSG, or NFL slate at MetLife, we build custom creative systems tailored to your KPIs.
Select your preferred entry point and campaign details below to prepare a partnership brief for christian@legacy-mediagroup.com.
